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“Regents did a great job hosting the event and we raised our largest amount to date that we will be splitting between the foundations that were showcased.” “We had great lineup of panels and speakers for our latest event,” Jesse Johnson, vice president of sales and marketing for JDR Solutions and founder of Equipment Finance Cares, said. “I’m disappointed that the latest plan we presented wasn’t approved,” he said, “and we’re now evaluating our next steps with the City Council.Equipment Finance Cares held an event last week at Regents Capital’s headquarters in Costa Mesa, CA. More than 45 equipment finance professionals representing 30 different organizations attended the event. In an emailed statement, Mateen said he and his team have worked to address community concerns and “ultimately presented a state-of-the-art digital signage plan that was reduced in scope and went above and beyond safety standards and allowable guidelines for brightness, transition and display length of images. He’s been getting emails for months, he said, and “the residents have emphatically said that they do not find the signage to be pleasant and aesthetically pleasing, and that’s what the finding requires.” Newport Boulevard and 19th Street had the most collisions of any intersection in the city between 20, according to a city report, but it also had the highest traffic volume, and planning staff said past research on digital message boards “did not show a correlation with collisions.”Ĭommissioner Russell Toler, who proposed the commission say no to the digital signs, said at the meeting he was unable to conclude they would meet the city code’s directive to balance the needs of businesses with traffic safety and residents’ desire for a pleasing, uncluttered environment.
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Some residents have asked the city to reject Mateen’s proposal because they fear the signs will distract passing drivers and cause crashes.ĭe Arakal said he’s not convinced the signs would make the intersections closest to Triangle Square more dangerous.
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While some tenants closed during the pandemic, Triangle Square still offers a movie theater, bowling alley and nightclub, a handful of restaurants and a few other businesses. He told the commission this week that about seven new businesses were interested in signing leases if the sign proposal is approved, adding, “These signs are absolutely necessary for the center to succeed.” Mateen has previously explained it’s hard to attract customers to the mall because it’s gridlocked between Newport and Harbor boulevards and 19th Street and gets little foot traffic. “My position on that, was that permitting the applicant to sell off-site advertising to third parties is something that other applicants who have come forward with LED displays have not been granted,” he said.
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While city code generally forbids big changeable electronic signs, two other spots that have them – the SOCO and Metro Pointe shopping centers – can only use them to advertise their tenants, De Arakal said. The signs would not only help bring more customers to Triangle Square by letting them know what businesses are there, they should draw new tenants and make money (from outside ads) that could be invested back into the mall, Mateen has said.Ĭommission Chairman Byron De Arakal said after the meeting he didn’t feel he could make the findings required to recommend approval, particularly the one that says allowing the new signs wouldn’t amount to granting a special privilege.
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He’s offering the city some free advertising time and a cut of the ad sales: a flat $150,000 a year plus 10% of any revenue over $1 million. Mateen has proposed or agreed to various rules and restrictions, including limiting the type of ads that would be shown and turning off the LED signs during certain hours. Triangle Square owner Tyler Mateen is asking to add three digital signs – one that would wrap around the mall’s signature dome and two more along Harbor Boulevard and 19th Street – as well as new and refurbished signs to direct people to businesses and parking. (Photo by Jeff Gritchen, Orange County Register/SCNG)
The mall’s owner wants city approval to add big new LED signs, including one that would wrap around the dome on the corner. Triangle Square at the corner of Newport Boulevard and 19th Street in Costa Mesa, CA, on Wednesday, October 28, 2020.
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